
A legacy of extractive investment as well as low investment and disinvestment in rural and Native communities – by the state and federal governments, financial institutions, philanthropy, and private investors – has hurt rural businesses, people, and places. Some of this has been intentional and purposely discriminatory, dismissing or preventing investments based on geographic location, race, or poverty/wealth status. Some are not intentional but no less damaging – for example, when government funds are allotted by formula to urban places but lower-capacity rural places must compete for what, if anything, is left over. In other cases, resource providers limit how funds can be used, and rural places waste precious effort doing things that are not local priorities.
The result is sporadic, inadequate, and inflexible funding, making it hard for rural doers to plan and meet the true needs and opportunities in their places. Public, private, and philanthropic investors must redesign and retarget funding to provide reliable, accessible, and adequate funding for rural places and businesses to strategically invest in locally determined initiatives and priorities.
Evidence
Evidence suggests this building block is important because experts argue that rural areas’ potential for positive economic “ripple effects” across regions are underestimated—and that investment is critical in areas that steward national food systems, water supplies, and natural recreation areas.1 In addition to regional effects, rural communities have also been critical to national economic recovery from recessions and other economic shocks—despite a history of disinvestment.2
With regard to public capital, tax base size and scope can be a limiting factor in rural areas. For example, in Indiana, rising farmland values since at least 2002 have boosted rural counties’ ability to fund basic services but concentrated the tax burden on fewer individuals, including farmers, as populations decline.3 Some experts note funding for health services may be biased toward serving areas with larger populations; this “structural urbanism” is named as a barrier to rural areas receiving adequate public investment.4 Recommended solutions include a “rural audit” of criteria used in federal community and economic development programs to address barriers to entry for rural areas.5
With regard to private capital, researchers note historic underinvestment in rural areas by venture capital firms and recommend investment via community development venture capital (CDVC) firms, with the caution that fund management teams must ensure positive returns.6 CDVC investments tend to be in rural (nonmetro) areas, “in industries outside the venture capital mainstream,” and their profitability is unclear.7 However, CDVC activity may increase traditional venture capital activity, which is a benefit.7 Nearness to cities may also mean greater access to capital and employment opportunities for residents of adjacent rural counties.8
More than 1,000 Community Development Financial Institutions operate across the US, with almost 30% of CDFIs receiving grants serving rural markets.9 CDFIs can expand economic opportunity for communities excluded from mainstream lending and other financial services,10 though increased CDFI lending is needed in rural areas.11 In rural and urban settings, Community Development Financial Institutions (CDFIs) serving Native communities successfully administer business, home, and personal loans, in addition to providing technical assistance and training.12 Responding to the “disconnect between tribal communities and traditional sources of development capital such as banks, credit unions, and other commercial lenders,” experts have also proposed the creation of a Tribally Chartered Bank (TCB), with regulation by an independent, tribally appointed governing body.13
With regard to philanthropic investment, research shows that rural communities receive fewer grants from foundations than what may be needed, given their share of the US population, with less value per capita compared to metro counties—and that even among rural recipients, distribution is uneven.14 Compared with grants received by urban applicants, rural organizations are more likely to receive grants for higher education, environmental concerns, and recreation and leisure; grants are also more likely to support direct investments in physical and human capital than financial or intellectual capital.14 The Walsh Center for Rural Health Analysis has strategies for rural programs to build partnerships with philanthropies.15 Recent research by the First Nations Development Institute also finds that Native-led nonprofit organizations receive a tiny percent (0.23) of US philanthropic funds, a disproportionately low share of funding for Native populations, which are approximately two percent of the overall US population;16 communities are also among those of “greatest need”.17
- LISC-Anarde 2019
- EIG-2016
- DeBoer 2020
- Probst 2019
- Brookings-Pipa 2020
- Moncrief 2006
- Kovner 2015
- Brookings-Arnosti 2018
- CDFI Coalition 2019
- Urban-Theodos 2020
- Urban-Theodos 2017
- Native Nations Institute 2016
- Guedel 2016
- USDA-Pender 2015
- NORC-Philanthropies 2019
- NCAI-Demographics
- First Nations Development Institute 2018
Curated Resources

Mapping a New Terrain: Call to Action
As new rural outdoor recreation economies take root, we can meet this moment by improving how we do outdoor recreation development to better support rural families, businesses, and workers, create more sustainable and equitable economic systems, and improve local health and wellbeing.

Commentary: Challenging Everything We Know about Funding as a Path to Thriving Rural Communities
In an op-ed for Daily Yonder, Bonita Robertson-Hardy of the Community Strategies Group writes on how rural communities, funders, and other stakeholders’ approach to economic development can mean the difference between success and stagnation.

Translating Federal Opportunities into Local Resources: Ada Jobs Foundation
This short case study has insights and tips on how rural communities with limited staffing and resources can understand, prepare for, and compete for finite federal funds.

Broadening Authentic Leadership: Student Action with Farmworkers
This short case study has insights and suggestions for how rural-serving organizations can effectively welcome and truly empower leaders from all backgrounds.

Private: Principal Ideas: How Can We Secure Enduring Capital for Equitable Rural Prosperity?
This third in the Thrive Rural Field Perspectives series offers a call to action to restructure and reorient public, private…

Try This at Home: Create a Family Lifeline to Weather Financial Storms
Can we construct a way for an investor, a bank, and a philanthropy in our community to team up to make consumer loans to families in distress?

Ratcheting Up Rural Response, Recovery and Resilience: Five Good Ideas for Philanthropy Right Now
Jun. 2nd, 2020, 2PM
We asked seasoned rural action leaders what they think could help the rural response to COVID-19 the most – especially ideas that might not be front and center on funders’ radar screens.

Better Results: What does it take to build capacity in rural and Native nations communities?
Organizational capacity and technical assistance need to be carefully and intentionally strengthened in rural and Native nation communities to grow…
Field Items
We see the framework as a living document, which necessarily must evolve over time, and we seek to expand the collective ownership of the Thrive Rural Framework among rural equity, opportunity, health, and prosperity ecosystem actors. Please share your insights with us about things the framework is missing or ways it should change.