Thrive Rural Framework

We have the opportunity to build thriving, prosperous, healthy rural communities and Native nations where each and every person belongs and lives with dignity.

We call this outcome: Equitable Rural Prosperity.

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About the Framework

To achieve equitable rural prosperity, we need ways of thinking and acting that are powerful enough to move communities to action, build shared purpose across regions, and change the status quo.

The Thrive Rural Framework weaves together current community innovations and tested approaches for a wide range of issues integral to achieving equitable rural prosperity that is both sustainable and durable.

It’s built on Aspen CSG’s decades of work in regional and rural development, community development philanthropy, and whole family prosperity efforts. The framework is directly informed by rural practitioners and researchers.

We worked with advisory committees, numerous local and regional organizations, national networks, and research partners for several years to formulate the Thrive Rural Framework (check out their related work).

Critically, the Thrive Rural Framework confronts and seeks to address the unique types of structural discrimination people in rural communities and Native nations face. Discrimination based on place (size or location of the community), race (racial, immigrant, or cultural identity), and class (wealth or income) vary from place to place, but they affect every aspect of life — from who is included in decision-making groups, to the design of policies and regulations.

The Thrive Rural Framework is designed to help community leaders, practitioners, policymakers, and other rural prosperity champions to take stock, target action, and gauge progress on equitable rural prosperity with these fundamental considerations in mind.

The framework is a living tool, so please share your insights about things that are missing or ways it should change.


What partners are saying

We were drawn to the Thrive Rural Framework because public health is integral to each individual’s and every community’s ability to thrive. We are dedicated to building partnerships in communities facing shale gas development in ways that support community strengths and use data to protect public health. The asset-based approach of the Thrive Rural Framework mirrors our own work in engaging hyper-local groups while simultaneously working across local and system levels of change to understand and address the underlying factors that must be true to create prosperous rural communities.  

– Jacquelyn OmotaladePublic Policy Manager, Environmental Health Project

How to Use This Framework

We invite everyone invested in the prosperity and wellbeing of rural communities and regions — from local leaders to investors and philanthropists to state and national policymakers — to use the framework as the starting point of a shared approach.

You can start at any stage in this cycle and build on the work you are already doing. Consider your work and what action might be next based on where you are right now.


Take stock: Determine your assets and which building blocks you must focus to advance rural prosperity for all in your region, role, or system. Use this information to create a strategy and determine measurements of success.

Target action: Implement initiatives and programs that strengthen building blocks to broaden and deepen rural prosperity. 

Gauge Progress: Measure your impact and reassess your goals to find new points of action.

Thrive Rural Framework

The Foundational Element

The Foundational Element of the framework requires identifying and dismantling historical and ongoing discriminatory practices that disadvantage rural people and places. Much historic and existing exclusion has negatively affected rural people and rural areas based on:

Place EquiTY

location or size of community

Race EquiTY

racial, immigrant, or cultural identity

Class EquiTY

wealth or income level

Local-level Building Blocks

Local-Level Building Blocks focus on conditions on the ground in rural places that individual communities or regions can work on by themselves.

Systems-level Building Blocks

Systems-Level Building Blocks are elements that must be true but are outside the local community’s direct control.

Welcome All to the Community

Each person in the community is welcomed, feels connected, and is able to exercise and influence power in decision-making.

Advance Personal Well-Being

Each person in the community has the skills, resources, and social supports they need to pursue and live a healthy, safe, and fulfilling life.

Strengthen Local Ownership and Influence

Businesses, institutions, organizations, and resources critical to the community and its future are owned locally and/or directed and advised by the full range of community members who have a stake in their durability and success.

Rural Voice and Power
Rural Voice in Design and Action

A robust, representative, diverse and powerful network of Native nation and rural leaders, practitioners, and doers consistently engage in advising and influencing narrative, policy design, and action agendas across sectors and levels of government.

Aligned Rural Fields and Actors

Rural community, economic, health, social, and professional development field intermediaries, practitioners, and influentials all share the definition of equitable development success and align their strategies to achieve those outcomes.

Accurate Rural Narrative

Public media and dialogue consistently relate an accurate understanding of the history, conditions, lived experience, and economic, demographic, cultural, and geographic diversity of rural communities and Native nations.

Build from Current Assets

Local economic development approaches concentrate first on identifying and building on the area’s existing people, place, business, and organizational assets to increase both well-being and equity outcomes.

Balance Development Goals

Local action to create a more dynamic, durable economy also seeks to strengthen the natural environment and build infrastructure – and vice-versa – connecting efforts to steadily improve the resilience of the economy, the ecosystem, the people, and the planet.

Design for Everyone to Thrive

Local leaders intentionally design community and economic development efforts to improve outcomes for people disadvantaged due to historic or ongoing economic, racial, age, gender, or cultural discrimination.

Equitable Aims and Design
Balanced Development Outcomes

Policymakers and investors in rural and Native people, places, and enterprises define and measure development success as decreasing economic and racial inequality and reducing poverty while building local wealth, sustainability, and resilience.

Cohesive Rural Policy Lens

Federal and state governments cohesively develop, tailor, and align the design, implementation, regulations, and incentives in policy and laws to ensure rural access and provide a predictable stream of public resources that can be used flexibly, as locally determined, for rural benefit.

Valued Rural Stewardship

Public and private purchasers, users, and beneficiaries fairly compensate rural actors for the natural resource and ecosystem value that rural people, businesses, and organizations produce to sustain natural resources and, thus, America’s future prosperity.

Rural Stakeholder Equity

Governments, businesses, and institutions operated by individuals and owners outside rural communities establish balanced relationships that produce mutual and fair value for the rural community, Native nation, business, and worker stakeholders.

Prepare Action-Able Leadership

Communities have and prepare leaders with the will, skills, relationships, diversity, knowledge, and power needed to fully engage the community and the region to establish, align, and achieve priorities that increase both well-being and equity outcomes.

Organize an Action Infrastructure

Communities have the local and regional institutions, policies, systems, data, information, media, and resources needed to establish, align and achieve priorities that increase both well-being and equity.

Act as a Region

Communities persistently analyze, develop strategies and act together within and across sensible and workable regions to address shared issues, challenges, and opportunities and achieve outcomes at a productive scale.

Build Momentum

Communities and regions, no matter their starting points, produce and celebrate the small wins and steady progress that fuel hope and persistence.

Resources for Productive Action
Ready Rural Capital Access and Flow

Public, private, and philanthropic financial capital and durable funding streams are reliably available, easily accessible and affordable, and consistently and strategically invested in rural people, places, organizations, and economies.

Rural Data for Analysis and Change

Federal and state governments collect and provide a wide range of readily available critical data on rural place, economy and population conditions, and outcomes at the sub-county level – down to census tracts.

Regional Analysis and Action

Public and private policy, investment, and incentives encourage and stimulate collaborative regional action and the capacity of regional efforts to address shared cross-community economic, social, and health challenges and opportunities.

The Ultimate Outcome

Rural communities and Native nations become healthy places where each and every person belongs, lives with dignity, and thrives.

The University of Wisconsin Population Health Institute was a valued collaborator and research partner on the underlying research of the Thrive Rural Framework.