A Few Things to Know About Rural America

View this Publication

Knowing what is true about rural places and people is a challenge. Too often, people lump all of rural America into one “flyover-country” stereotype. But saying that all of rural America is the same is like saying Detroit and San Francisco are the same, or Birmingham and Boston. This brief shares a few truths worth knowing about rural America.

Key Facts:

  • 19.3% of the US Population lives in rural America, about 60 million people.
  • The number of people living in rural America increased 11% from 1970- 2010.
  • Agriculture employs less than 5% of the rural workforce.
  • People of color comprised 83% of rural population growth, 2000 – 2010.
  • In 2017, the rural poverty rate stood at 16.4% compared to urban at 12.9%.
  • For children, the rural poverty rate was 22.8%, more than five points higher than urban at 17.7%.
Aspen Institute Community Strategies Group
Latest From Aspen CSG
publications
outdoor rec report page cover
Mapping a New Terrain: Call to Action

As new rural outdoor recreation economies take root, we can meet this moment by improving how we do outdoor recreation development to better support rural families, businesses, and workers, create more sustainable and equitable economic systems, and improve local health and wellbeing.

event
Wealth Creation in Rural and Indigenous Places

Sep. 19th, 2023, 2PM

Learn how rural practitioners are advancing equitable prosperity and economic development in a way that embraces and strengthens the unique assets of rural regions.

blog-posts
WealthWorks: A Powerful Tool for Thriving Rural Places

WealthWorks is an approach to doing economic development differently that inspired and continues to inform the Thrive Rural Framework. Learn more about the WealthWorks approach.

blog-posts
Broadband technician working
Broadband Resources

A collection of broadband resources for funding, advocacy, and community program opportunities for rural community leaders.

blog-posts
collaborating partners
How To Organize a Rural Action Infrastructure

Discussion with rural leaders on the opportunity equitable outdoor recreation economies pose to rural areas.

blog-posts
Queer youth in celebratory gathering
Rural and Native Celebrations of the LGBTQ+ Community

A collection of rural, queer organizations and stories about rural communities and Native nations celebrating the LGBTQ+ community. Explore these moments to learn more about how queer people are celebrated in rural spaces. 

media
Brookings logo
Rural Policy Resources

A collection of resources provided by the Brookings Institution emerging from their rural research.