Issue #2, Winter 2007 image  
RuFES Round-up title  
 

Action-Learning for the Rural Family Economic Success (RuFES) Alumni Network
Sponsored by the Annie E. Casey FoundationbulletCoordinated by the Aspen Institute Community Strategies Group

 
 
 
 
 

 

EITC and Tax Preparation Campaign Pointers

Starting and running a tax preparation campaign doesn’t have to be scary. Programs large and small, urban and rural, are popping up all over the country. If you are thinking of starting a new program, or reviewing your ongoing program and just want to pick up some new ideas, read on!

Ensuring quality

The first task of any rural (or urban) EITC campaign is to ensure the quality of its tax preparation. If the program isn’t high-quality, it will have trouble attracting customers and do a disservice to those who use it. A poorly prepared return can cost the taxpayer hundreds or even thousands of dollars! So ensuring quality has to be job-one.

So, what do we mean by quality? The five pillars of a quality program include:

  • Accuracy: Preparing accurate returns, maximizing the use of tax credits
  • Confidentiality: Maintaining confidentiality of customer information
  • Site management: Establishing clear site procedures so that customers know what to expect and wait times are reasonable
  • Customer service: Treating customers with courtesy and respect
  • Volunteer management: Training volunteers to do their jobs well, respecting their time and giving them a rewarding experience

 

Checklist of tax site quality pointers

Issue

Idea

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Accuracy

  • Set and enforce clear guidelines for what types of returns you will and will not complete—for example, setting a rule prohibiting preparing more complex Schedule C or Schedule F returns.

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  • Use a Quality Review Checklist for each tax return before the customer leaves (see this example).
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  • Enter information directly from source documents, rather than from intake sheets prepared on site.
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  • Practice typical scenarios involving who is a qualifying child for EITC with your volunteers.
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  • “Expect the unexpected” and allow enough time at each appointment to address issues that may come up.
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Confidentiality

  • Place a paper shredder at every site to dispose of confidential materials—and take one with you if you have a mobile program.

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  • Limit the transportation of tax documents and files and don’t leave them unattended in cars where they can be stolen.

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  • Lock tax documents in secure storage at the close of each session.

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Site
Management

  • Establish a clear set of procedures covering all activities from start to finish of a customer’s visit.

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  • Measure the time it takes for customers and volunteers to complete each step in your site’s process, add a little extra time for the unexpected, and use the results to help you plan your scheduling.

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Customer
Service

  • Train all volunteers to provide high-quality customer service.

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  • Survey or interview customers about their experience and use the results to improve customer service.

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Volunteer Management

  • Develop job descriptions and a training plan for each volunteer role.

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  • Create a scheduling checklist that itemizes necessary volunteer roles and use it to ensure you have the staff coverage you need.

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  • Maintain a log book or database showing which volunteers have been trained for which activities to help match volunteers with necessary roles.

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  • Recognize your volunteers’ contributions through thank you cards, appreciation events, etc.

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Increasing scale

Once a site has the basics of operations and quality down, the next challenge is increasing scale. This is where your campaign or program begins to expand its impact, reaching a larger and more diverse customer base.

So, what do we mean by increasing scale? Scale has six dimensions:

  • Volume: Increasing the number of returns filed at free tax preparation sites
  • Uptake: Increasing the percentage of families in your service area taking advantage of EITC and other tax credits
  • Diversity: Meeting the tax preparation needs of diverse groups in your community
  • Scope: Expanding the range of services offered at tax sites
  • Collaboration: Broadening your array of program partners
  • Linkages: Ensuring that tax site customers are linked to other services in the community

 

Checklist of ideas for boosting EITC scale

Issue

Idea

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Volume/
Uptake

  • Meet your customers where they work—the workplace is an ideal place to both recruit customers and increase uptake by letting workers know that the EITC and other tax credits are available to them.

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  • Use payroll stuffers and employee newsletters, and include info with W‑2s to get the word out to workers, especially at firms with large numbers of low-wage workers.

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  • Offer “Lunch and Learn” workshops for employees year-round so you have a relationship to build on come tax season.

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  • Consider offering a mobile tax preparation clinic on-site at large employers and community gathering places.

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  • Enlist your tax-site customers to help you get the word out—give each customer referral “coupons” that their friends and family can bring with them, then, at the close of tax season, award a prize to the person who has referred the most people.

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Diversity

  • Obtain or create EITC outreach materials in languages other than English that are commonly spoken in your community.

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  • Distribute outreach materials through places of worship and other gathering spots for diverse cultures in your community.

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  • Recruit volunteer interpreters and schedule special alternative language days at tax sites.

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Scope/
Collaboration/
Linkages

  • Build relationships with employers to increase access to their workforce and gain financial support for your programs.

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  • Work with banks to provide and interpret credit reports for your customers, to open accounts for direct deposit of refunds, and to gain financial support for your sites.

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  • Link to IDA and homeownership programs and encourage use of refunds to create permanent assets for families.

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  • Develop partnerships with colleges to offer course credit for students who train and volunteer to do tax preparation.

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  • Collaborate with financial education programs to market the EITC and your tax assistance programs, and offer financial education workshops at your tax sites.

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  • Join forces with your local Senior Citizens/AARP tax site to maximize the impact of volunteers, computers, and other resources.

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Great resources

  • The National Community Tax Coalition (NCTC) website has a resource library with materials that cover all aspects of site operations to ensure quality and increase scale of tax preparation services  Two campaigns with best practices for quality assurance with materials on the NCTC website:
    • Center for Economic Progress, Chicago
    • Community Action Program of Tulsa County (CAPTC)
  • “Assessing Quality in EITC Campaigns,” a report prepared by Amy Brown for the Annie E. Casey Foundation

Acknowledgment: Thanks to Lucy Gorham of EITC Carolinas for providing much of the information cited in this article.

 

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